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Levi’s: Project Sustainability

Recycle, reuse and repurpose are common themes that are being pushed by global apparel creator, Levi Strauss & Co. As of late, the conglomerate's San

Recycle, reuse and repurpose are common themes that are being pushed by global apparel creator, Levi Strauss & Co. As of late, the conglomerate’s San Fransisco headquarters is now a brainstorming haven for both environmentalists and clothing industry executives. Their main focus? The inexcusable waste, like the 12.8 tons of clothing Americans dispose of per year, that is becoming a growing concern as it continues to add to the apparel industry’s environmental footprint.

Inexcusable waste, like the 12.8 tons of clothing Americans dispose of per year, is becoming a growing concern.

Given Levi Strauss & Co.’s historic track record, it’s no wonder they are at the forefront of this cause. For starters Levi Strauss & Co.:

Levi Strauss & Co is also making giant leaps in innovative sustainability.

And now, Levi Strauss & Co has done it again. The apparel icon is making giant leaps in innovative sustainability by partnering with start up, EvrNu. The pair hopes to leverage existing infrastructure to transform the industry, beginning with what else — demin jeans. Utilizing EvrNu’s developing technology, which implements chemical processes to take cotton, polyester, or blended apparel and create new fibers, Levi’s was able to claim yet another first.  The team was able to combat the throwaway clothing culture with “the first-ever pair of jeans made from post-consumer cotton waste,” according to LeviStrauss.com.

Though both parties admit that this is just the beginning of the journey in creating a more sustainable world, it certainly is encouraging.

For more in sustainability innovation visit Levi’s Water<Less™ process and the Waste<Less™ collection.

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