Levi’s: Project Sustainability
Recycle, reuse and repurpose are common themes that are being pushed by global apparel creator, Levi Strauss & Co. As of late, the conglomerate's San
Recycle, reuse and repurpose are common themes that are being pushed by global apparel creator, Levi Strauss & Co. As of late, the conglomerate’s San Fransisco headquarters is now a brainstorming haven for both environmentalists and clothing industry executives. Their main focus? The inexcusable waste, like the 12.8 tons of clothing Americans dispose of per year, that is becoming a growing concern as it continues to add to the apparel industry’s environmental footprint.
Inexcusable waste, like the 12.8 tons of clothing Americans dispose of per year, is becoming a growing concern.
Given Levi Strauss & Co.’s historic track record, it’s no wonder they are at the forefront of this cause. For starters Levi Strauss & Co.:
- invented the blue jean.
- made the first blue jeans for women.
- integrated our factories before the law required it.
- leaders stood shoulder-to-shoulder with employees to share information about HIV/AIDS, even before the deadly virus had a name.
- was the first Fortune 500 company to grant domestic partnership health benefits.
- launched Worker Well-being, a program to improve the lives of apparel workers outside the factory walls.
- was the first company in our industry to establish global guidelines for water quality standards for our suppliers.
- was the first to provide financial incentives for garment suppliers in developing countries to upgrade environmental, health, safety and labor standards
Levi Strauss & Co is also making giant leaps in innovative sustainability.
And now, Levi Strauss & Co has done it again. The apparel icon is making giant leaps in innovative sustainability by partnering with start up, EvrNu. The pair hopes to leverage existing infrastructure to transform the industry, beginning with what else — demin jeans. Utilizing EvrNu’s developing technology, which implements chemical processes to take cotton, polyester, or blended apparel and create new fibers, Levi’s was able to claim yet another first. The team was able to combat the throwaway clothing culture with “the first-ever pair of jeans made from post-consumer cotton waste,” according to LeviStrauss.com.
Though both parties admit that this is just the beginning of the journey in creating a more sustainable world, it certainly is encouraging.