Dov Charney – At It Again.
American Apparel's former CEO, Dov Charney is at it again. Images have begun to surface of the vanguard industrial artist, and his new unnamed garment
American Apparel’s former CEO, Dov Charney is at it again. Images have begun to surface of the vanguard industrial artist, and his new unnamed garment company, which is rumored to be housed in South Central Los Angeles.
Through social media posts, followers of the controversial magnate have spotted Charney in what appears to be a wholesale warehouse, where he is already said to be shipping merchandise. Once the head of the multi-million dollar company American Apparel, Charney told members of the press that he expects to generate $30 million in revenue within the first year of his new business.
He is already said to be shipping merchandise.
In a recent interview with Business Insider Chaney said, “I have a secret factory, I don’t subcontract. I have about 40 workers.”
His new brand is inspired by smaller indepently run, middle class retail stores, in Los Angeles’ less affluent areas. Chaney has gone so far as to start publishing pictures to a website entitled “That’s Los Angeles.” It comes as no surprise that the main product of this new company is focused on t-shirts.
The main product of this new company is focused on t-shirts.
According to Business Insider, “We’ve developed some new shapes and new bodies,” said Chaney. “T-shirts are very specific. Two T-shirts look the same from afar, but up close it’s two different movies. There is something different about them even when they are the same brand, same size, same color.”
“We’ve developed some new shapes and new bodies,” said Chaney.
Chaney promises to be developing a t-shirt “for the next decade”.
However, he has not been able to ascend the negative publicity that surrounded him throughout his career at American Apparel.
When asked by Business Week about his personal life, Chaney said, “I’m sticking to my first principles”. “I don’t believe my behavior was bad. I don’t think I was a bad person. I’m passionate. I’ll tell you how I roll — it’s a lot of work. There’s not a lot of time for play. It’s a seven-day, 365 effort. There’s a myth and there’s a reality. There’s also the reality of a man’s age, you know? I’m 47. I don’t think I could keep up with the myth even if wanted to.”