3 Promo Tips From TVs Hottest Shows
The wait is finally over. Whether you've been waiting for your favorite show to come back on or anticipating the newest soon-to-be hit to launch
The wait is finally over. Whether you’ve been waiting for your favorite show to come back on or anticipating the newest soon-to-be hit to launch onto the airwaves, you can breathe a sigh of relief from doldrums of summer programming because fall is finally here, baby! Get ready to cover your ears to avoid the break room battle zone known as the spoiler alert. It’s time for you and your co-worker fill that void in your life by catching up with your favorite love and love to hate fictional characters.
With all this extra time on our hands, between planning the next happy hour outing and counting the neverending reasons not to go to the gym, we’ve been reflecting on what makes our must-see show so great. Beyond amazing characters, insanely creative plot lines, and captivating backdrops, the things that make these show so successful are the untraditional marketing tactics. After a couple of mullings, we began to come up with a few marketing takeaways that any brand could implement.
The throwback campaign is one of the top reasons we love “Stranger Things.” The show is set in the ’80s, and we absolutely cannot get enough of the references, fashions, and retro products. Consider limited edition, retro branding for your next event or promotional campaign. For those of you with millennials as your target market, look at the huge chunk of millennials that tuned into “Stranger Things”, which made up a significant portion of the viewing audience.
Let The Product Speak For Itself
This tactic was ingeniously well played when it comes to HBO’s new series “Insecure”. By streaming the show’s first episode a week prior to the television premiere, the show’s creators let the fans create the hype. I’ve lost track of how many one-liners and quips, from the show I’ve dropped in casual conversation, and when people don’t get the reference, I’m like a walking billboard for the series. If you have a great product, you don’t need to invest funds in numerous, intense marketing campaigns.
Case and point: If you have a great product, start sending out samples to prospective buyers, and letting them try the products for themselves. Ideally, they’ll go from a prospect to your biggest advocate.
Fox literally struck gold when it launched its major hit – “Empire”. The show, now in its third season, has a loaded marketing budget, but some of its most effective strategies didn’t break the bank. In its latest season, “Empire” utilized live chat during its television premiere. While we loved getting interactive with the cast, we have to admit we are equally obsessed with Cookie’s, actress Taraji P. Henson, Instagram account.
If you’re not using social media to get your branding out there, you’re pretty much flipping crazy – for real.