Reebok + Future
ATL rapper, Future, just stacked up some more racks. By in July, Reebok and Future announced a new partnership and now we finally get a peep at
ATL rapper, Future, just stacked up some more racks. By in July, Reebok and Future announced a new partnership and now we finally get a peep at what the new collection has to offer.
Freebandz apparel capsule collection will offer limited edition pieces combining inspirations from Reebok Classic and Future’s self-started apparel brand, Freebandz Clothing. The Reebok Classic x Freebandz Apparel Capsule Collection will feature a wide variety of “Freebandz” embroidered tee-shirts as well as athletic track and varsity jackets. No coincidence Future has been sporting the collection on stage during the Summer Sixteen Tour. The rapper and sporting/lifestyle apparel giant may have struck gold with this one, especially since price points range from $55 to $125, appealing to a mass demographic.
When asked about the brand partnership, Future said:
“I’m excited to wrap the summer with the official reveal of my Reebok Classic x Freebandz Apparel capsule collection. Working with Reebok has been a natural fit for me. They share my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”
The Reebok Classic x Freebandz Collection released yesterday, September 27th, exclusively at Reebok.com.