Zara Promotes Sustainability
Zara, like many other major apparel retailers, is jumping on the corporate social responsibility bandwagon. The Spanish-based retailer is abandoning the concept of fast fashion
Zara, like many other major apparel retailers, is jumping on the corporate social responsibility bandwagon. The Spanish-based retailer is abandoning the concept of fast fashion and now turning to promoting sustainability.
Zara’s mission to make its manufacturing process more environmentally friendly. According to Triple Pundit, the clothing company launched a new fashion line, Join Life, that includes clothing made of raw materials, such as organic cotton and recycled fibers. Zara told Triple Pundit that even the boxes the clothing is to be shipped in are made from 100 percent recycled cardboard.
Join Life is being described as an androgynous, mineral- and earth-inspired collection, which will include denim, masculine-cut coats and frilled blouses.
Zara says the collection “embraces a woman who looks into a more sustainable future.”
When choosing Zara, consumers can look forward to wearing sustainable raw materials such as organic cotton, Better Cotton and recycled fibers. In place of synthetic fabrics, Zara has committed to using Tencel, a derivative of wood and bamboo rather than viscose or rayon. Though the company does not concretely what “animal-friendly” means, it is promising to source more recycled wool, and stopped using angora wool two years ago and under no circumstances does Zara use leather or other materials from animals killed for their skins.
Lastly, Zara is even bragging about its sustainability in technology, namely, their website. Today, 84 percent of the energy used to power the fashion website is sourced from clean energy. Zara promises that by 2018, all of its servers and offices will run 100 percent on renewable energy.
Companies like H&M and Zara, are just a few of many in the garment industry that is attempting to prove to their purchasers that they can positively impact people and the planet. Zara’s transparency seems to be at the center of promotion, but if it’s for sustainability, we’ll call it a step in the right direction.