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The Nike Mag Is Here

Despite pressure from competitors like Under Armor, Nike continues to prevail as the athletic outfitter of the future. Today, Nike solidified itself as the frontrunner

Despite pressure from competitors like Under Armor, Nike continues to prevail as the athletic outfitter of the future. Today, Nike solidified itself as the frontrunner in cool by unveiling the Nike Mag, the brand's first self-lacing sneaker.

The Nike Mag comes complete with individually responsive “power laces”.

Nike CEO, Mark Parker, introduced limited-edition Nike Mag, earlier this morning. According to Nike.com, the Nike Mag comes complete with individually responsive “power laces” first imagined nearly 30 years ago, this technology is destined to alter the course of sport.

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The Future Is Here

There will be fewer than 100 pairs of the shoe made available to the public globally, and there’s only one way to get your hands on these rare kicks. Nike has teamed up with the Michael J. Fox Foundation, to provide everyone with an opportunity to win one of the only pairs of the adaptive-lacing sneaks. The Draw, as Nike calls it, will begin, October 4, and end October 11, 2016, is the ultimate raffle contest. Sneaker heads and technology buffs alike can purchase tickets at 10 bucks a piece for a chance to win the much coveted Nike Mag. Winners will be notified on October 17, 2016, and get this, there’s no limit to the number of tickets you can buy. All the money raised will go to the Michael J.Fox Foundation to help find a cure for Parkinson’s.

For more info on the Nike Mag and to register for The Draw, click here.

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