Adidas To Launch Recycled Merch Collection
Sustainability continues to be a major concern for consumers who, through their purchasing power, are now demanding that the garment industry be accountable for its environmental
Sustainability continues to be a major concern for consumers who, through their purchasing power, are now demanding that the garment industry be accountable for its environmental footprint. Adidas is taking a major step towards addressing sustainability issues by creating an entire shoe out of recycled materials. As many know, pollution in the ocean continues to be a huge challenge throughout the world. The Portland Business Journal reported last week that Adidas has partnered with Parley for the Oceans to create a recycled merchandise collection.
What’s the primary material for these sneakers, you ask? The answer is discarded plastic from the ocean. The partnership is expected to release some 7,000 pairs of shoes.
“This represents another step on the journey of Adidas and Parley for the Oceans,” said Eric Liedtke, an executive board member for Adidas, according to the Portland Business Journal. “We have not only managed to make footwear from recycled ocean plastic, but have also created the first jersey coming 100 percent out of the ocean. But we won’t stop there. We will make 1 million pairs of shoes using Parley Ocean Plastic in 2017—and our ultimate ambition is to eliminate virgin plastic from our supply chain.”
The UltraBoost Uncaged Parley sneakers are comprised of 95 percent recycled ocean plastic.
The jerseys Liedtke was referring to will be worn by the Bayern Munich and Real Madrid soccer teams. These Adidas jerseys also will be comprised of ocean plastic.
If Adidas’ proactive stance is any indication of the future of the market, we can assume that the sustainable apparel and footwear market is going to experience exponential growth.