Crack Open A Coke And Selfie
Cracking open a thirst-quenching bottle of Coca-Cola is about as American as apple pie. Sharing a coke with a friend is even more satisfying. Now,
Cracking open a thirst-quenching bottle of Coca-Cola is about as American as apple pie. Sharing a coke with a friend is even more satisfying. Now, you can share your entire coke drinking experience with the entire world, thanks so the brand’s latest promotion.
According to Business Insider, Coca-Cola Israel worked with Gefen Team to create a selfie bottle for its Coca-Cola Summer Love campaign. For those not familiar, Gefen team is an Innovation Agency that Solves Business Challenges, Creatively. It seems that in pairing coke consumers at some of Israel’s largest outdoor event with a selfie in a bottle, may be absolute gold.
“Users tag themselves and their friends in photos on Coca-Cola’s social media assets,” Gefen Team said in a statement, according to Business Insider. “It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.”
Logistically speaking, the bottle is fitted with a camera at the base and a sensor that can detect a 70-degree drinking tilt. Once the bottle reaches this angle, the camera will capture the consumer mid-sip Coke-drinking selfies.
All we can say is that we absolutely love this idea. We can only imagine how this sheer genius idea could transform the drinkware space, for both suppliers and distributors alike. The best part is the opportunity to show the promotion working in real time.
It may seem like a far-fetched gimmick, but this is one promotion we’d bet the house on.