Under Armour Inks Deal With MLB
Under Armour has made some major waves over the past few days. We had heard swirling stories that the athletic apparel provider was to become
Under Armour has made some major waves over the past few days. We had heard swirling stories that the athletic apparel provider was to become the official MLB uniform provider but today, Under Armour made it official. According to ESPN, Under Armour and Fanatics will be the official and exclusive uniform partners for the MLB, starting 2020.
This signals a huge loss for Majestic and Nike, who are the current official uniform partners and will now lose that contract when it expires in 2020. The infrastructure of the deal outlines Fanatics as the merchandise supplier to fans, and Under Armour as the on-field apparel supplier to teams, including jerseys and training outerwear. As you may suspect, New Era will remain the headwear supplier to for both players’ and fans’ hats.
The contract’s life is for the next 10 years and encompasses all 30 MLB teams. Additionally, the new on-field uniforms will feature Under Armour company branding.
“Under Armour is proud of our long-standing relationship with MLB, and we look forward to this exciting next chapter,” Kevin Plank, Under Armour founder and CEO, said in a statement, according to The Washington Post. “This is a watershed moment for the Under Armour brand as this partnership with MLB and Fanatics furthers our collective dedication to bringing passion, energy and innovation to the game of baseball. Under Armour’s goal is to engage and excite MLB’s incredibly diverse fan-base across America and around the world, and grow the game for the next generation of great athletes.”
Under Armour was established 20 years ago and for a company this young, a contract of this magnitude this is a huge accomplishment. Since its inception, Under Armour has been competing with large, established, veteran brands Nike and Adidas, and each deal and celebrity endorsement has brought it one step closer to being a major contender in the sporting apparel world.
Under Armour did not disclose the official terms of the deal, but ESPN reported that this particular deal would yield higher royalties per jersey for all MLB teams.