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Pantone Unveils 2017 Color

For 2017, the Pantone Color Institute managed to settle on just one color — Greenery. “Greenery is a fresh and zesty yellow-green shade that evokes the first days

For 2017, the Pantone Color Institute managed to settle on just one color — Greenery.

“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew,” said Pantone via its website. “Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”

 

Leatrice Eiseman, executive director of the Pantone Color Institute, added that the “life-affirming shade” provides a necessary reassurance after a “tumultuous” 2016.

“Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose,” she said.

Read Pantone’s full statement and view its color pairings at www.pantone.com.

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