Paper Calendars: A Rising Trend
Ever feel like your phone or smartwatch is controlling your life? Well, you're not alone. Much of the world is at a point where everyone
Ever feel like your phone or smartwatch is controlling your life? Well, you’re not alone. Much of the world is at a point where everyone has at least one electronic device that has a basic scheduling application, not mention other more advanced planning and organizational tool options. However, The New York Times reported that the sales of paper appointment books and planners in 2015-16 grew 10 percent over 2014-15 to $342.7 million. Additionally, the sale of decorative calendars grew 8 percent to $65 million over the same time period.
Leen Nsouli, an analyst from NPD group, traced this back to personalization.
“The consumer can customize a planner to fit his or her style with accessories, colors and even color code events and activities,” Nsouli told The New York Times. “That’s not something you can do on the standard phone calendar.”
Great news for vendors and companies as the promotional ability of paper calendars presents a huge plus as well.
Melissa Ralston, marketing director for BIC Graphic, Clearwater, Fla., told The New York Times that promotional gifting is part of the reason paper calendars have stood up against their digital counterparts and that 82 percent of recipients enjoy getting a calendar as a complementary gift.
This is an interesting stat for marketers and promotional merchandise suppliers, alike. Most importantly this trend serves as a cost effective to get your brand in front of those who matter 365 days a year.